Chattanooga FC: Going Professional

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Last week, Chattanooga FC released their new kits ahead of their 2019 season, which will conclude with the Founder’s Cup as the team goes professional. At first glance, the three kits are not exactly as creative as you would expect to see from Chattanooga, but once you begin to look at some of the smaller details, they are quite incredible.

Designed by Chattanooga FC’s own Paul Rustand and his team at Widgets & Stones, the kits feature the Volkswagen logo across the chest, as kits have for the many years now. The club’s badge sits on top of the wearer’s heart, with the Inaria logo on the other side of the chest. The right sleeve features the name of another sponsor, power and telecommunications provider EPB, while the back features CHI Memorial and The Center for Sports Medicine and Orthopedics.

The away kits are a beautiful baby blue with white stripes. The home kits are navy blue with lighter blue arrows, while the keeper’s kit is orange with a small diamond design all over. They are all reminiscent of kits of old, but still have a modern and simple twist on them. That was Rustand’s goal, as he said “The inspiration was of course our decade long history of kits and core brand elements that we sought to honor. But at the same time we are seeking to expand the palette of styles.”

Easily one of my favorite parts of the kits are the small “X” made in the design on all three kits. It sits right on top of the crest and it a beautiful, but subtle design choice. According to Rustand, it is a nod to VFL Wolfsburg’s 2018-19 green home kit. But that is not the only underlying meaning to the symbol, as Rustand continued by saying, "more importantly the Roman numeral for 10 – since we are celebrating our 10th anniversary in 2019.”

Image courtesy of  Chattanooga FC .

Image courtesy of Chattanooga FC.

All in all, the kits represent Chattanooga FC wonderfully. They appear somewhat simple when you just glance at them, but once you actually start to look at the smaller details, it becomes more and more complex and more and more beautiful. That’s the way I personally like uniforms. Flashy kits are nice and all, but the classic kit with subtle details are some of the best works of art you will see on a soccer kit. Chattanooga FC captures that with a kit that is fit for a top level club.

- Aarik Long

Kit images courtesy of Inaria Soccer social media.