Upcoming documentary about the oldest supporter-owned soccer team in the US, San Francisco City FC, and their displacement from Kezar Stadium

SAN FRANCISCO, CA - On Tuesday night I had the pleasure of joining a limited zoom screening of 40 minutes of film from the upcoming documentary, Roll Fog. San Francisco-based filmmaker Daniel Díaz said that a large portion of what we saw was realistically not going to make the cut, but that he had hours and hours of film which his team was going through and they still needed our help to get the project completed.

Normally, we at Protagonist don’t like cutting and pasting directly from a media release kit, but due to the nature of this project, our intense interest in its success, and not wanting to misspeak for everyone who has invested in the film, we are going to simply use their words from this point on.

Roll Fog starts at the historic Kezar Stadium, home of San Francisco City FC (SF City FC), the oldest community-owned fútbol club in the US. The sudden announcement of a new copycat club co-founded by finance executives and supported by Mayor Daniel Lurie threatens to displace SF City FC, mirroring decades of gentrification faced by the city’s working class. A season of uncertainty and resistance off the pitch coincided with unprecedented success on it as SF City FC won the division title and qualified for the playoffs for the first time in the team’s history.

The film is currently crowdfunding on Kickstarter where backers can support the film’s completion. Rewards available to supporters include a season special edition SF City FC x Roll Fog jersey produced by Meyba that the team will be wearing during the 2027 season.

Roll Fog recently completed production and will be in post-production until Fall 2027. The team anticipates premiering the film in early 2028.

Watch the Roll Fog teaser on YouTube: https://youtu.be/5wWex2eWh8o
Learn more about Roll Fog on Kickstarter and pre-order the 2027 season shirt: https://www.kickstarter.com/projects/diaz/roll-fog-a-san-francisco-futbol-documentary/

Credits

Director: Daniel Díaz
Produced by Jessica Epstein & Brenda Ávila-Hanna
Editor & Composer: Daniel Freeman
Cinematography: Daniel Díaz & Daniel Freeman
Additional Cinematography: Ivan Narez, Mari Aguilar, Jalena Keane-Lee
Trailer Editor: Kit Jennings
Still Photography: Trong Hoang
Artwork: Dan Evans

About

Daniel Díaz (Director) bio

Daniel Díaz is a Colombian-British filmmaker based in San Francisco since 2019. He is a 2026 SFFILM FilmHouse Resident currently in production on his debut feature film Roll Fog. His short film Junior tu papá (2024), a personal documentary about family, fútbol, and Caribbean Colombia, premiered at True/False Film Fest and Cartagena International Film Festival (Colombia). His previous short, ÉLEFAN (2022), about the displacement of London's Latin American community, has screened at multiple festivals worldwide, as well as London’s Tate Modern. Daniel is the founder/co-director of CiNEOLA, a platform for Latin American documentary film, Deputy Director at BAVC Media, and creator of Public Access FC, a public access television show about truth + fútbol broadcasting from San Francisco. His writing and photography have been published by international fútbol media, including MUNDIAL, Copa90, Terrace Edition, and Football Case Study.

Website: dediaz.com

Roll Fog
Feature documentary film directed by Daniel Díaz.

Roll Fog starts at the historic Kezar Stadium, home of San Francisco City FC (SF City FC), the oldest community-owned fútbol club in the country. The sudden announcement of a new club backed by private equity and the city’s billionaire mayor threatens to displace SF City FC, mirroring decades of gentrification faced by the city’s working class.

Website: https://www.publicaccessfc.com/roll-fog

San Francisco City FC

Founded in 2001, San Francisco City FC is the oldest community-owned soccer club in the United States.Website: https://sfcityfc.com/

media release cut and pasted by Josh Duder